Jason Tweedy is runs the Personal Injury Solicitors London UK website. They have been the leading website for London personal injury claims for the last couple of years and he’s someone that I’ve previously worked with back in the UK. In a similar vein to other interviews I have conducted on the blog I decided to talk to him today to let my readers get an insight into the industry of personal injury law, and especially how business is generated online in this particular niche for solicitors. I like my readers to understand how to succeed in the World of law and Internet Marketing to hope that this is the kind of content that you would like to see on a regular basis.
So I spent some time this week catching up with whilst he was in Zurich on business to talk about the “ins and outs” of personal injury law and some of the more interesting cases that he has had to deal with in the UK and in particular the city of London.
Hi Jason, thanks for agreeing to an interview with me today about Personal Injury Solicitors London. Can you give a brief overview of your role?
Of course, no problem. It’s my job to make sure that the website is running correctly, that the content is written well, and that we appear online when people are searching for a personal injury solicitor in London, or wish to make some form of personal injury claim in the London area – whether they work or live in the city.
On a daily basis I can be working with our accident claims advice specialists, talking to personal injury lawyers, and making sure that they are receiving enough online leads to keep them going and in business. It’s a bit high-pressured but I wouldn’t have it any other way!
How long have you been working in the field of personal injury?
Wow, well it’s a long time put it that way, although it’s only really been the last decade that the industry has developed into the large one that it is today. I started out after graduating in law from university. I had always wanted to be a lawyer and started working for a firm but to be honest I didn’t really enjoy it.
Personal injury seemed to be a good fit for me as I’ve always like to help people as much as I can, and I looked to see if I could marry that up with online marketing as was keen to see how well the Internet could be harnessed for law firms, lawyers, and solicitors. I started working in marketing for different lawyers and personal injury solicitors in the South of the UK and haven’t really looked back since.
What’s the strangest personal injury case that your London website has received or had to handle since you went live a couple of years ago?
Obviously I cannot be too explicit due to client confidentiality but Personal Injury Solicitors London does receive quite a few strange cases. There is one personal injury claim that springs to mind though from a previous job that I can talk about in loose terms though! I didn’t work on this case, it was told to me by a personal injury lawyer that I met at a conference one time.
It’s about a man who worked at a bakery and over Easter time he had been tasked by his boss to create some dough bunnies – unfortunately I don’t have a photo. The air inside the dough bunnies had expanded during the baking process and when he took them from the oven an explosion occurred which left him with some very nasty burns to the hands. He had to take three months off work in order to recover. This is just one example of a strange personal injury case – believe me when I say that there are far more but unfortunately I cannot talk about them. The exploding bunnies one was in the press so that can be spoken about.
The personal injury solicitor I spoke to won the accident claim and the client was very well compensated for their accident.
What makes your London personal injury claims website stand out from the competition?
Good question. I think it’s mainly the approachability of the lawyers we work with. Most personal injury solicitors are by their nature qualified to the highest levels due to the demands of the industry so there’s not always that much to set them apart.
What I would say though is, many lawyers, especially in the London area are not always the most approachable of people – that’s what my clients say. They like the fact that our solicitors and lawyers are very laid back and easy to talk to. They make the injury claims process very simple to understand and don’t tend to confuse people about the whole process. This really is invaluable when it comes to claiming for accidents and personal injury compensation.
Is there anything you would like to advertise or mention to regular readers of Creoscitex personal injury blog?
Of course always! Although I must say that you’ve already done quite a good for me already! At the moment my team and I are putting together some new content for the London website and in the future will feature information on aspects such as asbestos claims, road traffic accident claims, and building site / construction personal injury claims.
Also if you’ve not already linked out to me in this interview then hopefully you can drop a link here to our main website. (Editors Note: Already done at the top of the interview for you Jason).