I still have many contacts in the legal industry back in the United Kingdom from my time working in personal injury, one of whom set up a new website called the Accident Claims Web. Hugh Rollinson is a name that a lot of people will be familiar with in the accident claims advice and personal injury world due to an impressive and notorious keynote speech he once gave at an industry conference – that story is probably best for another time though!
Hugh was recently in Zurich ( at the Widder Bar – check it out) and we met up for a beer where he told me where his new website is heading and how he is looking to change the pre-conceptions that the personal injury industry has in some quarters. What follows is some short and abridged versions of the conversations we had when we met up as unfortunately the recording on my iPhone became corrupted.
Hey Hugh, it’s been a while, and thanks for letting me publish your thoughts out on the creoscitex.com website. I am sure it will be really valuable for my readers! Before get too deep in though, are you able to give a quick overview of what you are doing at the moment with your latest project?
By all means, and thanks for having me James. It’s great to see you and what a beautiful city Zurich is! So I’ve recently started up a new website which offers independent specialist injury and accident claims advice for UK residents and workers. I say independent because we are not tied into any one of the large UK accident claims management companies, but instead work with personal injury solicitors from different law firms around the UK. We literally do cover from Lands’ End to John O’Groats!
I started the website up around 6 months ago after seeing what appeared to be a gap in the market. There are so many firms out there chasing down personal injury claims through the online medium, but so many of them don’t truly seem to understand the online market, and most of all how to harness it.
Sounds interesting, I’ve always found that UK lawyers and solicitors as a general rule of thumb, don’t always seem to really get what type of returns you can get from a specialist online marketing strategy. Can you give me a bit more detail on that or perhaps some trade secrets on how you generate enquiries into your accident claims advice website?
Well I can’t give you or your readers the keys to the kingdom for obvious reasons, but what I will say is this. There are literally hundreds of people searching online every day in the UK for accident claims advice. It doesn’t take a lot of research to find out how many different niches of personal injury there are, and when you tie those into local searches the opportunities really are endless.
Our strategy has been to generate enough quality online content about the various different types of accident claim so that we benefit from a real wide net when it comes to finding new clients and helping them with a personal injury claim. It’s not my aim to be number one on Google for certain keywords because I know that our website actually performs well when you add up all the other types of accident claims searches that are happening every day.
Because we work with so many different accident claims solicitors, I know that we can support any victim of injury, no matter what type of accident or injury they suffered, or the circumstances around the accident. That sets us apart from many other accident claims helplines and advice websites as many of them tend to specialise in a specific geographic location or in a particular personal injury niche. We have a national reach and our lawyers are based all over the UK meaning we can offer accident advice to anyone, anywhere.
Sounds impressive! So what happens when someone calls you up looking for accident claims advice? What’s the process involved from start to finish?
Well firstly, we have a Freephone telephone number meaning anybody can call us no matter what their financial circumstances, which is also why our accident claims advice solicitors all work on a no win no fee agreement – we want our clients to have access to the justice system no matter who they are or how much money they have. It should never be a barrier to using the services of a solicitor or lawyer.
When someone calls us, they will be put through to an accident claims advice specialist. Our call centre has some of the most experienced and well trained staff in the UK who have all been working in the industry for a number of years. We know how tough it can be if you’ve been involved in an accident and want to put people at ease first and foremost.
Our accident claims specialists will ask a few simple questions which will let them make a decision on whether or not there is a personal injury claim to be made. If they believe that there is we will then pass the client over to one of our partner personal injury solicitors, as local to the client as is possible. From that point, the relationship is then out of our hands, but we only work with the very best accident claims solicitors and always get feedback from clients to see how their compensation case was handled where we can. This lets us improve constantly.
So what plans do you have for the Accident Claims Web in 2015? I can already see that it’s a very large website with hundreds of pages and articles. Will this be expanding at all?
Definitely. We’ve recently partnered up with some new personal injury solicitors in the UK who are specialists in work accident claims. Because of that we can help people to claim for an accident that happened at work – which can be one of the most stressful types of claim we deal with due to the victim and employer relationships.
Over the last couple of weeks I’ve asked my online marketing team to really try to push and develop the pages we have about accident at work claims. I try to recruit people with the latest qualifications and skills if possible, and send them on as many online marketing courses as possible on websites such as Udemy.
I really happy with the results and hope that this should generate some great additional business for us, with of course the ultimate aim of being to help as many people in the UK as possible to claim for personal injury compensation.
Whilst it’s not completed yet, our programmers have nearly completed an accident at work compensation calculator for us to feature on the site. This will let people plumb in their personal details and get an estimate off the back of it on what they work compensation claim could be worth. I am really excited about this and can’t wait for it to go live!
Hopefully it will result in us being able to process more and more workplace accident claims but will have to wait and see. Regardless, we are ready and waiting to take the calls in a professional, expert, and qualified manner.
Fantastic Hugh. So in terms of wrapping up you mentioned to me that you wanted to change mis-conceptions about the accident claims advice industry. How exactly do you plan on doing that?
I think I’ve kind of already hinted at that during the questions so far. What I will say is that we won’t be one of those ambulance chasing companies. We don’t send unsolicited SMS and text messages like these guys do, we won’t cold call you. We wait for the client to get in touch with us when they need advice.
When we do hear from them we act in a professional and friendly manner, as only ever have their best interests as heart as I am sure you can pick up from our chat today!
Note from James: Many thanks to Hugh for doing this interview and chat with me. It’s been a real insight. You can read more about this subject matter on another blog post I wrote about my time as a personal injury solicitor.